In the past SEO which is an acronym for Search Engine Optimization was a way to take full advantage of search engine placements for businesses and/or individuals who sought to make the most of being able to be found via popular search engines by search phrases. Traditionally before there were all of these fancy tools to monitor analytics and data relative to their SEO tools; most web developers’ only means of engaging in any form of SEO was simply a <meta> tag which would include the description and keywords at best. As time progressed the most popular of search engines incorporated a rating system in which to rate the effectiveness and relevancy of their SEO in conjunction with their content which was pretty straight forward in the beginning. This approach however; began to waiver in context as savvy IT professionals learned cunning ways to cheat search engine spiders and relevancy by using general catch-all terms and content to gain more traction to their websites thus gaining popularity even against relevancy. I would like to take a moment and challenge this system in 2021-moving forward.
I propose a newer and more effective model (SERO) Search Engine Relevancy Only! I believe now that we are in 2021; we live in the age of mobile device/computer ambiguity whereas people no longer need computer systems to search online or do computer operations. From their phones, tablets, video games, TV’s, cars, watches, and even glasses; people are searching for very specific things and the old optimization model can be a very frustrating and distracting journey. How many times have you searched for something that was very specific and straight forward just to be bombarded with popular search queries that lack in relevancy and even suggestive queries that completely deviate from your original search phrase? This has become a huge problem for me causing me to lose a very much unnecessary amount of time scrolling past completely irrelevant queries to my dismay. For this reason I believe it is very imperative for all of us as developers/designers/project managers to instead of trying to place the highest on the search engine; allow our SEO to reflect exactly what our potential searchers were looking for. I myself don’t know if it would be the most practical solution for businesses and/or individuals to take this stand alone and lose rank in SEO ratings; however, it does has to start somewhere. The chaotic influx of internet searchers seeking things and/or information gets convoluted in popularity and trends while accuracy and relevancy are thrown out as a thing of the past.
In conclusions I can only beseech my fellow developers to attempt to contextualize the problems of consumers that will be impossible to please because they thought you were something completely different altogether and if a person isn’t that computer-literate there is the very great chance that a person can completely engage in a thing they found that isn’t the thing they wanted. I am a firm believer in that “A thing has to be a thing.”